BriteSpring Consulting is the professional services firm for Bill Lazar, providing businesses help in navigate the disruption caused by web publishing. Ten years ago, or even five, companies could easily list the important influence touchpoints for their market, the main journalists, analysts and leading edge customers but blogs, forums, podcasts, Craig's List, Twitter and Google have completely changed the communication proposition. Bill has been involved in social media for over seven years, has worked on both consumer and enterprise software and web products and was a widely published author before blogs came along and washed away the technical magazine marketplace. Contact BriteSpring today to see how your company can increase the reach and productiveness of your communications using the most current tools available.

Consulting Clients and Employers RawSugar - an innovative web 2.0 tag search engine - lead the customer experience effort Speesees - organic baby clothing wholesaler/retailer - rebuilt retail website (in progress) Sun Microsystems - product manager for core J2ee application servers NetDynamics - acquired by Sun - technical support manager, technical writer Intransa - enterprise storage system manufacturer - product manager Lexen, Inc. - international pharmaceutical supply and services company - website development Pyra Labs - acquired by Google, creators of Blogger/Blog*Spot - customer service Zonbu - an innovative green home PC - prepared pre-launch user documentation and support FixYa - customer support for any product - implemented their WordPress blog CenterView Software - acquired by Informix, produced a client/server add-on for Visual Basic - senior services consultant, sales and technical support, external product testing

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